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Win our very first TANK TOP! Instagram competition going on now!

We like competitions and we love to see awesome pictures of people riding even more! Top of that we’re dropping our very first tank top and we want to give away the first one from that batch to one lucky winner. The competition is global (we’ll ship the price wordlwide) and available sizes are s-xl.

Rules are easy:

Upload your f*cking best riding pic – this can be you, your mate, your girl, mom or dog on a bike, car, jetski, skateboard or likewise. The whole point is the feeling of RIDING.

Tag the image with #pimpstarlife AND #rideallday and upload this to Instagram.
(It’s also very good to start following us on Instagram in the process)

Spread the word, get likes, and share it on other social media sites (you don’t have to in order to win the competition, but it’s so much more fun…)

Good luck! And as always, we might throw in some sticker sheets for 2nd-3rd place, you never know! 

July 15th, 2012
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KEN BLOCK’S GYMKHANA FIVE: San Francisco

Most of you out there should already have seen this insane edition on Ken Blocks Gymkhana – if not, just sit down, click on the HD version, let it load for a bit, hands on your desks and enjoy. Over 6 000 000 views in ONE day pretty much speaks for itself. Epic shit going down in the bay area.

DC and Ken Block present Gymkhana FIVE: Ultimate Urban Playground; San Francisco.
Shot on the actual streets of San Francisco, California, GYM5 features a focus on fast, raw and precise driving action. Filmed over four days, director Ben Conrad and his team are back to work on their second Gymkhana production and delivered the entire city of San Francisco as Ken Block’s personal gymkhana playground. DC Shoes also provided fellow DC athlete and longtime Ken Block friend, Travis Pastrana, to make a cameo appearance on his dirtbike, and S.F. resident Jake Phelps of Thrasher Magazine fame also makes a cameo as Block hoons S.F. in his most incredible Gymkhana yet.

July 10th, 2012
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Monster 72h Empire

The video premise was simple: Empire wanted to pack as much mayhem into a 72 hour period as possible. Featuring a myriad of spots from military bases, mountain roads, Las Vegas rooftops, the Monster Energy warehouse and everything in between the trio of Nick “Apex” Brocha, Ernie “E-Dub” Vigil, and Shin “Shinja” Kinoshita tore apart the Southwestern landscape during this video. Filmed in 300fps HD and featuring an extremely talented supporting cast this video’s goal is to provide 10 minutes of audio/visual entertainment and redefine what a sportbike freestyle video can entail. Sit back, click the HD button, crack a Monster Super Dry (EDUB’s drink of choice) and enjoy 72 Hours with Empire!

July 3rd, 2012
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